Close More Loans With a Personal Blog

If you are a loan officer or a mortgage broker, it is very important to exercise every marketing tool available to get your message in front of your customers.

This is especially true if you are licensed in several states. If you work out of Phoenix Arizona, it is difficult to relate to a potential customer living in Fargo North Dakota.

This is where the internet comes into play, and you don’t have to have a degree in computer science to utilize it to your advantage.

Customers like to put a face with a name, but e-mailing family photos to your customers is probably not such a good idea.

This is where your own personal blog comes in.

Like I said earlier, you do not need to have a degree in computer science to build a blog. In fact, it is quite simple, and only takes about five minutes to build. And best of all, most major blog web sites allow you to build your blog for free.

These sites are very easy to find on major search engines. You can set up your own URL name, and there are many templates to choose from to match your personal style.

On your blog, you can have a picture of your self and a brief biography to allow customers to get to know you a little bit. You can also list your products and services and how they can benefit your customers.

Once finished, you can add your blog address to your outgoing e-mails so people can click and have an opportunity to get to know you better. It is a great conversation piece as well.  People are wowed by this stuff.

You can also put your blog address on your business cards and end your conversations with potential customers by asking them to visit your blog.

Whenever you give someone your phone number, you can have them write down your blog address as well.

A personal blog will definitely help your customer find the comfort level they are looking for with you. And best of all, they are as much fun as they are invaluable to your business.

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Loan Officers, Do You Want Success?

A short observation on success...

Having the opportunity to speak to thousands of loan officers across the country has given me an opportunity to pull out my "magnifying glass" so to speak. One of the things I have noticed is that there is a certain quality, or intangible that separate those who are successful versus those who are not.

During my weekly calls, I will speak to 50-75 loan officers each week. Out of this number of lo's I will typically find one loan officer who is either already experiencing a level of success,or has the necessary mindset and tools to begin improving.

Did you catch that? Only one person out of this group of 50-75 actually feels that he/she is experiencing success! This isn't meant to scare you or discourage you, it is only meant to illustrate a point. The secret to success in the mortgage industry has very little to do with your marketplace, personality and the company you work for. While these things certainly can make the job easier, they will not help you one bit if you do not possess that elusive "something" that seems to catapult a rare group of men and women to new heights.

Are you ready to hear what this quality or "something" is? Ok then, here it is:

They work.....

You read this right. The main separation between those who are successful and those who are not is this group of individuals is willing to be proactive and MAKE things happen!

As "plain Jane" as this trait may seem, what did you expect? We all seem to constantly look for some glossy, super secret technique that will FORCE success into our laps, when the answer is floating in front of our faces all along.

See, I give away free materials, and campaigns, and techniques EVERY SINGLE DAY. Yet, when I conduct follow-up surveys, I find that the VAST majority of individuals who were so pumped up and excited about the information and techniques they learned, did absolutely nothing with what they learned.

We all know that this knowledge does us no good unless it is put into practice, so why do we do this? Why do we refuse to invest in ourselves? Why do we refuse to put the necessary time and energy into our business? Why do we fail to realize that sales and marketing is nothing more than communication; a form of processing and distributing information in an effective manner?

I ask these questions because each and every one of us needs to take a look at ourselves, and decide to work ON our business instead of just working IN our business.

The answers are out there staring us in the face. Whether you wish to be successful with refi's, builders, Realtors, equity loans etc. Nothing happens until you decide to DO something. More energy is expended complaining about lack of success than actually doing something about it.

Please don't read into this as a rant, but rather as a wake up call! There is so much talent out there that goes unrealized it blows my mind. Success CAN happen, and it can happen relatively quickly once we decide we want it bad enough to do something about it. Chances are you already possess a talent or potential that you have'nt even realized yet. Do you believe enough in yourself to uncover this talent? What is stopping you?

Chad Weber Average Joe L.O. www.averagejoelo.com

Average Joe L.O. provides unique, no-hype marketing solutions for loan officers determined to build their realtor referral business. Free training materials and educational conference calls are available on the site http://www.averagejoelo.com.

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